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BBB4M International Business Fundamentals – Grade 12 (University/College)

  • Grade 12


GRADE: 12 (University/College)

AVAILABILITY: Full-Time – All campuses, Private – All campuses, International Summers Programs, Blyth Academy Online


Course Overview

BBB4M online provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students will learn about the techniques and strategies associated with marketing, distribution, and managing international business effectively. BBB4M online prepares students for postsecondary programs in business, including international business, marketing, and management.

Business, Trade and the Economy

Essential Question: Is trading necessary or can a nation operate independently without the need to trade abroad?

In this unit, students will explore how people and businesses in Canada are impacted by international business and how nations are interdependent in trade and economy. Students will examine the evolution of global trade and the history of trade within Canada. Students will also analyze the barriers to trade and examine Canada’s many different trading partners from around the world.

The Global Environment for Business

Essential Question: How much business does Canada do internationally and what industries do the most business abroad?

In this unit, students will examine the ways in which Canadian businesses have been impacted by globalization. Students will examine and analyze the factors which influence a country’s ability to participate in international business. Advantages of doing business in Canada will be examined. Case studies of domestic and multinational companies will help students see the strengths and challenges of each.

Factors Influencing Success in International Markets

Essential Question: How important is it for business to be regulated and standardized?

In this unit, students will look at the cultural factors that influence international markets and assess how political, economic and geographic factors play a role in international business methods and operations. An understanding of product modifications and standardization will be developed as well.

Marketing Challenges, Approaches, and Distribution

Essential Question: Does one Marketing Plan fit for your world clientele?

In this unit, students will explore marketing challenges facing international businesses. Students focus on the examination of marketing approaches including describing the adaptations that have been made to the marketing mix of a product in order to market it internationally; describing the legal, cultural, and economic factors that must be addressed to market a product internationally.

Working in International Markets

Essential Question: How complex are the issues surrounding International Trade?

In this unit, students will use case study examples to determine the types of market research necessary to prepare businesses for entering foreign markets. Students will also be introduced to the concepts of distribution and logistics. Lastly, the unit will address ethical challenges by describing the ways in which multinational companies have both positive and negative effects on the countries in which they operate.

Please consult our Frequently Asked Questions Page or the Exam section within your course for more details on final exams and the exam fee. More information can also be found in our Student Handbook.

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